Imaginary Foundation t-shirts

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  Think Globally Imaginary

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  Radical Beauty Imaginary

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  Patterns Imaginary

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  I Believe Imaginary

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The Imaginary Foundation

The Imaginary Foundation is a think tank from Switzerland that performs experimental research on new ideas and ways of thinking using the power of the imagination. They hold dear a belief in human potential and seek progress in all directions.

The small clandestine team is headed up by the mysterious "Director" a 70 something 'uber' intellectual who's father started the Dadaist movement. Staying away from direct publicity the small team has sought streetwear as an unlikely vehicle for bringing their ideas beyond the academic realm and into popular culture.

In his vision for the Imaginary Foundation, the Director knew that the human mind has more than one mode and that indeed it has an "ecology" of being. He knew that imagination and inspiration are basic to psyche. A philosophy of research began to form: imagination as fundamental to all learning; artistic making as a model of integrating vision, materials, structure, and imagery.